A Convergent TV Platform Built For Agencies

RIESTER already handles broadcast for shared clients. This is about something different: performance-measured streaming for the clients MetricsEdge runs direct.

MetricsEdge's strength is GA360, VWO, and conversion-rate optimization -- the performance discipline RIESTER's broadcast practice doesn't need to touch. For OneAZ Credit Union and Food for the Hungry, the clients MetricsEdge runs without RIESTER in the loop, Tatari offers streaming TV measured the same way Joscelyn's team already measures paid search: spot-level attribution, conversion tracking, and a dashboard that looks like the ones MetricsEdge already builds.

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Data is not real and for illustrative purposes only

Why we sent this

→ RIESTER handles broadcast production and media buying for shared clients. That is not what this is about. OneAZ Credit Union and Food for the Hungry are MetricsEdge-direct, with no RIESTER media buy in the loop today.
→ OneAZ is a $1.6B credit union with branches across Arizona. A regional streaming campaign measured against branch visits and account opens is a different motion than traditional broadcast -- closer to the GA360 and VWO work Joscelyn's team runs every day.
→ Food for the Hungry already grew PPC 220% under MetricsEdge's management. The same performance instinct applies to streaming: attribution tied to donation events, not brand awareness for its own sake.

What Makes Tatari Different?

Performance-measured streaming, not broadcast buying. For the clients MetricsEdge runs without RIESTER.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

OneAZ measures in account openings and branch visits. Food for the Hungry measures in donation events. Tatari's attribution ties every streaming airing to those outcomes by network and daypart, available the next morning -- the same conversion-tracking discipline GA4 and VWO apply to digital.

Direct media execution

Tatari is a streaming-only platform, not a broadcast buying operation. It does not compete with RIESTER's media planning or production work. For OneAZ, that means direct CTV buying on Hulu and Peacock at regional scale, with attribution flowing into the same reporting structure MetricsEdge already builds for digital.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives MetricsEdge direct CTV buying on Hulu and Peacock for OneAZ and Food for the Hungry, sized for regional and mid-market budgets rather than national broadcast scale. No linear buying team required. No overlap with what RIESTER already manages for shared clients.

See our media buying tools for TV

Measurement

Every streaming airing reports the next morning: network, daypart, creative, and the conversion event that matters -- account opens for OneAZ, donation activity for Food for the Hungry. The report looks like the GA360 dashboards MetricsEdge already delivers, just extended to a new channel.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For MetricsEdge, where GA360 and VWO already define the measurement bar, the same rigor extends naturally to streaming.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

MetricsEdge-direct clients with a clear streaming fit today: OneAZ Credit Union and Food for the Hungry.

220%

PPC growth MetricsEdge delivered for Food for the Hungry. The same performance instinct applied to streaming attribution.

$1.6B

OneAZ Credit Union's asset base. A regional streaming pilot measured against branch visits and account opens.

Overlap with RIESTER's broadcast buying. Tatari is streaming-only and sits outside the JV's existing scope.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. MetricsEdge can run the same playbook for OneAZ or Food for the Hungry without touching RIESTER's broadcast relationships.

New revenue

A full TV service line

When OneAZ asks whether a streaming pilot is worth the budget, Joscelyn now has next-morning data tying airings to branch visits and account opens -- the same kind of answer GA360 already gives on digital.

Premium access

Inventory beyond programmatic

Run a regional streaming pilot for OneAZ on Hulu and Peacock, sized to a credit union's budget and measured against account opens. No broadcast production, no overlap with RIESTER's scope.